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📊 Campaign KPI Reports

Client: Johnson Power Solutions (Dallas, TX)
Campaign Type: Generator Installation – Lead Gen

🔑 Key Performance Metrics

Total Ad Spend: $6,307.89

Total Leads Generated: 288

Average Cost Per Lead (CPL): $21.90

Total Appointments Booked: 217

Completed & Paid Jobs: 106

Cost Per Acquisition (CPA): $59.50


💰 ROI & Profitability

Total Profit (4 Months): $198,450

Ad Spend (4 Months): $6,307.89

Agency Fee (4 Months): $8,000

Net Return on Ad Spend (ROAS): 31.4x

Client: BrightVolt Electrical Services (Phoenix, AZ)
Campaign Type: Electrical Service – Lead Gen

🔑 Key Performance Metrics

Total Ad Spend: $7,462.37

Total Leads Generated: 319

Average Cost Per Lead (CPL): $23.39

Total Appointments Booked: 241 (assumed 75% booking rate from leads)

Completed & Paid Jobs: 118 (based on ~49% show-up/close rate)

Cost Per Acquisition (CPA): $63.26

💰 ROI & Profitability

Total Profit (5 Months): $187,960 (est. avg $1,600 per job)

Ad Spend (5 Months): $7,462.37

Agency Fee (5 Months): $9,000

Net Return on Ad Spend (ROAS): 25.1x

Client: MetroGen Energy Solutions (Chicago, IL)
Campaign Type: Generator Installation – Broad + Remarketing


🔑 Key Performance Metrics

Total Ad Spend: $20,544.56

Total Leads Generated: 232

Average Cost Per Lead (CPL): $64.23

Total Appointments Booked: 174 (~75% booking rate)

Completed & Paid Jobs: 81 (~47% close rate)

Cost Per Acquisition (CPA): $253.02


💰 ROI & Profitability

Total Profit (7 Months): $129,600 (avg $1,600/job)

Ad Spend (7 Months): $20,544.56

Agency Fee (7 Months): $12,000

Net Return on Ad Spend (ROAS): 6.3x

Client: VoltPro Electrical Contractors (Miami, FL)
Campaign Type: Electrical Services – Conversions


🔑 Key Performance Metrics

Total Ad Spend: $13,577.24

Total Leads Generated: 450

Average Cost Per Lead (CPL): $30.17

Total Appointments Booked: 338 (~75% booking rate)

Completed & Paid Jobs: 161 (~48% close rate)

Cost Per Acquisition (CPA): $84.34

💰 ROI & Profitability

Total Profit (6 Months): $257,600 (avg $1,600/job)

Ad Spend (6 Months): $13,577.24

Agency Fee (6 Months): $10,000

Net Return on Ad Spend (ROAS): 18.9x

Client: PowerFlow Electricals (Dallas, TX)
Campaign Type: Electrical Services – Conversions


🔑 Key Performance Metrics

Total Ad Spend: $6,163.92

Total Leads Generated: 341

Average Cost Per Lead (CPL): $18.08

Total Appointments Booked: 256 (~75% booking rate)

Completed & Paid Jobs: 122 (~48% close rate)

Cost Per Acquisition (CPA): $50.52

💰 ROI & Profitability

Total Profit (4 Months): $195,200 (avg $1,600/job)

Ad Spend (4 Months): $6,163.92

Agency Fee (4 Months): $8,000

Net Return on Ad Spend (ROAS): 31.6x

Client: ElectraGen Services (Atlanta, GA)
Campaign Type: Generator + Electrical Campaigns (Broad & Retargeting)

🔑 Key Performance Metrics

Total Ad Spend: $23,150.92

Total Leads Generated: 1,584

Average Cost Per Lead (CPL): $14.62

Total Appointments Booked: 1,188 (~75% booking rate)

Completed & Paid Jobs: 570 (~48% close rate)

Cost Per Acquisition (CPA): $40.61

💰 ROI & Profitability

Total Profit (10 Months): $912,000 (avg $1,600/job)

Ad Spend (10 Months): $23,150.92

Agency Fee (10 Months): $15,000

Net Return on Ad Spend (ROAS): 39.4x

Client: SparkWave Electrical (Orlando, FL)
Campaign Type: Electrical Services – Broad Conversions


🔑 Key Performance Metrics

Total Ad Spend: $9,707.68

Total Leads Generated: 469

Average Cost Per Lead (CPL): $20.70

Total Appointments Booked: 352 (~75% booking rate)

Completed & Paid Jobs: 169 (~48% close rate)

Cost Per Acquisition (CPA): $57.45

💰 ROI & Profitability

Total Profit (8 Months): $270,400 (avg $1,600/job)

Ad Spend (8 Months): $9,707.68

Agency Fee (8 Months): $9,000

Net Return on Ad Spend (ROAS): 27.8x

Client: GridLine Electrical (Charlotte, NC)
Campaign Type: Electrical Services – Broad + Landing Page Campaigns


🔑 Key Performance Metrics

Total Ad Spend: $14,146.92

Total Leads Generated: 445

Average Cost Per Lead (CPL): $31.79

Total Appointments Booked: 334 (~75% booking rate)

Completed & Paid Jobs: 160 (~48% close rate)

Cost Per Acquisition (CPA): $88.41

💰 ROI & Profitability

Total Profit (9 Months): $256,000 (avg $1,600/job)

Ad Spend (9 Months): $14,146.92

Agency Fee (9 Months): $12,000

Net Return on Ad Spend (ROAS): 18.1x

Client: ProVolt Electricals (San Diego, CA)
Campaign Type: Electrical Services – Broad Conversions

🔑 Key Performance Metrics

Total Ad Spend: $8,872.28

Total Leads Generated: 357

Average Cost Per Lead (CPL): $24.85

Total Appointments Booked: 268 (~75% booking rate)

Completed & Paid Jobs: 129 (~48% close rate)

Cost Per Acquisition (CPA): $68.78

💰 ROI & Profitability

Total Profit (6 Months): $206,400 (avg $1,600/job)

Ad Spend (6 Months): $8,872.28

Agency Fee (6 Months): $9,000

Net Return on Ad Spend (ROAS): 23.3x

Client: PowerSolutions Co. (Tampa, FL)
Campaign Type: Generator & Electrical – Broad + Relaunch Campaigns

🔑 Key Performance Metrics

Total Ad Spend: $8,704.41

Total Leads Generated: 247

Average Cost Per Lead (CPL): $35.24

Total Appointments Booked: 185 (~75% booking rate)

Completed & Paid Jobs: 89 (~48% close rate)

Cost Per Acquisition (CPA): $97.83

💰 ROI & Profitability

Total Profit (6 Months): $142,400 (avg $1,600/job)

Ad Spend (6 Months): $8,704.41

Agency Fee (6 Months): $9,000

Net Return on Ad Spend (ROAS): 16.3x

Client: ElectroServe Pros (Austin, TX)
Campaign Type: Electrical Services – Broad Conversions


🔑 Key Performance Metrics

Total Ad Spend: $4,421.16

Total Leads Generated: 187

Average Cost Per Lead (CPL): $23.64

Total Appointments Booked: 140 (~75% booking rate)

Completed & Paid Jobs: 67 (~48% close rate)

Cost Per Acquisition (CPA): $65.97


💰 ROI & Profitability

Total Profit (5 Months): $107,200 (avg $1,600/job)

Ad Spend (5 Months): $4,421.16

Agency Fee (5 Months): $6,000

Net Return on Ad Spend (ROAS): 24.2x

Client: VoltEdge Electric (Denver, CO)
Campaign Type: Electrical Services – Broad Conversion

🔑 Key Performance Metrics

Total Ad Spend: $2,909.29

Total Leads Generated: 146

Average Cost Per Lead (CPL): $19.93

Total Appointments Booked: 110 (~75% booking rate)

Completed & Paid Jobs: 53 (~48% close rate)

Cost Per Acquisition (CPA): $54.89

💰 ROI & Profitability

Total Profit (3 Months): $84,800 (avg $1,600/job)

Ad Spend (3 Months): $2,909.29

Agency Fee (3 Months): $4,500

Net Return on Ad Spend (ROAS): 29.1x

Client: BrightCurrent Electric Inc. (Las Vegas, NV)
Campaign Type: Electrical Services – Broad Conversions

🔑 Key Performance Metrics

Total Ad Spend: $2,538.34

Total Leads Generated: 99

Average Cost Per Lead (CPL): $25.64

Total Appointments Booked: 74 (~75% booking rate)

Completed & Paid Jobs: 36 (~48% close rate)

Cost Per Acquisition (CPA): $70.51

💰 ROI & Profitability

Total Profit (3 Months): $57,600 (avg $1,600/job)

Ad Spend (3 Months): $2,538.34

Agency Fee (3 Months): $3,500

Net Return on Ad Spend (ROAS): 22.7x

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